China Guide

Shanghai Expo – Information on the World Expo

Shanghai Expo

London in the United Kingdom was the first place to hold the international Expo in 1851, a result of an idea conjured up by Prince Albert. Its success in influencing everything from international trade to tourism, it became the precedent for further exhibitions to come.

The main feature of the Expo is the national pavilions of the participating countries where they can adopt their own design to promote their country. Most see the Expo as an investment, some generating a lot of benefit from their participation for example the Dutch constructed a pavilion in 2000 that is estimated to have cost approximately €35 million! Fortunately, and astoundingly, it seems that they benefited from potential revenues for their economy with a monetary value of around €350 million, more then covering their costs.

The Expo today is used as a tool for countries to build their nation’s branding and to build stronger relationships with each other through this platform.

The Shanghai Expo was hosted in September 2010 spending enormous amounts of money on the event, rumours predicting the total amount was more than was spent on the Beijing Olympics. Fortunately the Shanghai Expo was bound to pull in millions of visitors both foreign and local who some of which travelled a long way to experience the exhibition. With more than 240 countries and organisations playing a part in the Expo in September 2010, China had a great platform on which to expose to the world its growing influence. The Shanghai Expo pulled an audience of over 630,000 in a day alone, the single highest attendance an Expo has ever had. This growing interest is likely to be linked with the growing importance of branding and international relationships which can foster from such an international event.

The next Expo will be held in 2017 with many countries already contesting for the venue. One of the strong candidates is Canada who have already put in a promising bid for Edmonton to be the next venue.