London Theatre Tickets IndigoGuide London

London Theatre Tickets, Buying and Finding, Box Offices

Although London theatre tickets can be purchased from several places, some outlets are known to charge almost double the price of others for the same tickets. Knowing where to go from the start can save you a lot of money.

Many first time theatre goers make the mistake of purchasing their tickets from so called 'cheap' online agencies. THIS IS ONE OF THE PURCHASES THAT PROBABLY WILL NOT SAVE YOU MONEY VIA THE INTERNET. If the show needs to be booked in advance because of its popularity rather use the phone and call STAR (The Society of Ticket Agents and Retailers) and ask them for an agent listed with them +44 8706039011. Many other unregistered agencies rip off unsuspecting tourists by upping box office prices by as much as 100% and then claiming that they are selling tickets at discounted rates. Ticket touts located close to theatres are known to do a similar thing by charging tourists high rates for so called premium seat tickets that turn out to be anything but.

If you are looking to find discount London theatre tickets, the best place to go is the official Half Price Theatre Ticket Booth, otherwise known as TKTS. The booth is located in the clock tower building in Leicester Square and is run by the Society of London Theatre. The booth sells same day tickets to a number of top West End shows at a discount of between 25% and 50% with the addition of a £2.50 service charge per ticket. The booth is open from 10am to 7pm Monday to Saturday, as well as from 12pm until around 3pm on a Sunday.

There are a number of things to keep in mind when buying tickets from the half price booth. First of all, the tickets sold by the booth are those that box offices have been unable to sell. They are therefore likely to be the less popular seats such as those on the side of the theatre or at the very back of stalls. You won't be able to choose your seats; they will be allocated to you by the ticket salesperson. If you are looking for good seats it is advisable to pay the extra price and book through theatre box offices where you will be able to choose where you sit.

The booth also only sells tickets in person and will not accept advance bookings. Due to high demand, there are often queues outside the booth, so it is advisable to get there as early as possible. Alternatively you can also visit the smaller discount ticket kiosk located next to the Virgin store in Piccadilly Circus. Tickets are limited to four per person and payment can be made in the form of cash, certain credit or debit cards and theatre tokens. Cheques and travellers cheques are not accepted under any circumstances. While many London theatre tickets are sold at a discount, some tickets to more popular shows are sold at full price.

The booth sells London theatre tickets to a number of shows, but not all of them. Popular shows often sell out months before performance dates, so if there is a major show that you desperately want to see, it is advisable to book online before you even leave for London. The Society of Ticket Agents and Retailers (STAR) have a list of reputable online ticket dealers, so it is advisable to visit their website before booking through an online agency so as to avoid being ripped off.